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How Ten by Three drove sales by using storytelling in their email marketing

https://cxl.com/blog/how-ten-by-three-drove-sales/
Ten by Three, a non-profit organization, increased their sales through email marketing by incorporating storytelling instead of traditional promotional messages. Their approach involved communicating the value of their products through narratives that resonated with their audience, resulting in an open rate of over 2x and 16 initial sales. The campaign was successful due to factors such as emphasizing the value of the products through storytelling, using a narrative approach that created a sense of connection, and changing the product names to further emphasize the storytelling approach. This suggests that incorporating storytelling into email marketing campaigns can increase engagement and drive sales for non-profits like Ten by Three.
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promotional messages traditional promotional non-profit organization email marketing incorporating storytelling storytelling sales Ten organization increased

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