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All Advertising Looks the Same These Days. Blame the Moodboard
The article discusses the issue of overusing design trends, which can lead to a homogenization of visual identity in advertising. The author argues that this phenomenon is caused by the widespread use of moodboards and filters in the design process. They suggest that designers should prioritize creating meaningful and unique work instead of conforming to predetermined styles or aesthetics. The article also highlights the importance of considering context and purpose in the design process, rather than relying solely on trends and conventions. Additionally, the author notes that there is a lack of design criticism in today's culture, which can hinder the development of a more nuanced and refined visual identity. Overall, the article offers practical advice for designers looking to create innovative work that stands out from the crowd.
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design process
overusing design
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visual identity
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advertising
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