Words matter: how New Zealand's clear messaging helped beat Covid

New Zealand's government communications strategy during the COVID-19 pandemic was effective in managing public anxiety and maintaining social cohesion. The strategy included daily briefings by Prime Minister Jacinda Ardern and Director-General of Health Ashley Bloomfield, which provided a sense of community and transparency. The approach also emphasized structure, routine, and consistency to minimize stress and anxiety. As a result, the government's trust increased among citizens, with 78% saying their trust had increased due to its management of the pandemic.