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Why web performance still matters in 2023

https://performance.shopify.com/blogs/blog/why-web-performance-still-matters-in-2023
The article emphasizes the significance of web performance in 2023, highlighting several reasons why it is crucial for websites:1. Enhanced user experience: Faster website loading times reduce user frustration and make it easier for users to interact with the site.2. Better business outcomes: Quicker websites lead to higher conversion rates, which can boost a website's revenue.3. Increased accessibility: Improved web performance can enhance accessibility for users with slower devices or unreliable connections, as well as reduce the environmental impact of the web.4. Better search engine rankings: Google considers web performance when ranking websites, so improving it can lead to higher rankings in search results.The article also addresses common misconceptions about web performance, such as the belief that analytics data is always accurate and the notion that web performance only matters for high-end devices. It offers practical advice on how to improve web performance, including optimizing images, reducing page size, and minimizing unnecessary scripts.
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