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The text discusses the cultural-specific nature of "personhood" across different societies, emphasizing that universalist approaches to understanding personality are insufficient. Instead, anthropologists should adopt a comparative perspective that acknowledges the diversity of personhood within cultures. Additionally, the chapter highlights the significance of considering the body in studying personhood, particularly in relation to technological change and its impact on our understanding of self. Overall, the text advocates for a nuanced approach to understanding personhood, recognizing that it is shaped by cultural context and bodily practices.