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Why I don’t want to grow my freelance design studio into an agency | Nela Dunato Art & Design

https://neladunato.com/blog/why-wont-grow-freelance-studio-into-agency/
The author values work-life balance and prioritizes personal creative projects outside of freelance design work. They struggle with balancing creative work and administrative tasks, raising ethical concerns about contributing to environmental degradation and social inequality through consumption habits in developed nations. The author is conflicted about growing their business beyond current size due to trust issues with employees, and reflects on a friend's decision to prioritize quality of life over success markers like revenue and employees. As a freelance designer, I prefer to keep my studio small rather than growing it into an agency. This allows me to maintain control over my work and adhere to my personal values. I invite readers to share their thoughts on this topic and any experiences they may have had with managing growth in their own businesses.
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