How To Make Your UX Research Hard To Ignore — Smashing Magazine

Strong data can be ignored or questioned due to internal flaws and wrong assumptions. Research amplifies these issues, making it hard to present a convincing argument. When data disagrees, it's not because one party is right and the other is wrong, but rather different perspectives reveal different parts of a whole story. To make a strong argument, research needs to be presented with a compelling story that starts with shared goals and commitments.