None

Digitalization is transforming the Indian tourism industry by providing easier travel planning and booking through online platforms and mobile apps. This has led to a shift towards experiential travel, with consumers prioritizing authentic experiences over material possessions. The study finds that digital technologies have enabled businesses in the industry to streamline operations, improve customer service, and reach a wider audience. However, there are also concerns about data privacy, security, and job displacement. To mitigate these challenges, the study outlines strategies for equitable sharing of benefits from digitalization across the tourism sector in India.