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The paper proposes a new framework for understanding the relationship between control and predictability in entrepreneurial decision-making. The authors argue that these two aspects are not mutually exclusive but rather complementary, with entrepreneurs using both intuitive and deliberate processes to navigate their environment and make decisions. They suggest that the balance between these processes depends on the situation, with control being more important in negative areas such as avoiding pitfalls and predictability being more relevant in positive areas such as exploring new opportunities. The authors provide examples from the literature on entrepreneurship to support their arguments and address potential criticisms of their framework. Overall, the paper provides a useful tool for understanding how entrepreneurs make decisions effectively in different contexts.
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