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Silicon Valley tech companies are facing increased scrutiny for their ethical practices, leading some to consider hiring a chief ethics officer. However, there is debate over the effectiveness of this approach and whether it should be coming from company leadership or be more decentralized. The industry as a whole is facing challenges in defining and enforcing ethical standards, particularly as they relate to data privacy, security, political and social issues, and artificial intelligence. The article argues that tech companies must develop more robust ethical frameworks to responsibly handle the growing ethical complexities they face.