Marketing Theories: the Consumer Decision Making Process

The article discusses the Consumer Decision Making Process, a model used to understand how customers make purchasing decisions. The model consists of five stages: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase, and Post-Purchase Satisfaction or Dissatisfaction. The article provides an example of this process using the author's experience of buying new running shoes. The article also mentions the importance of marketing in influencing customers' purchasing decisions and provides resources for further learning on marketing theories, such as Professional Academy's Marketing Courses.Summary:* The Consumer Decision Making Process is a model used to understand how customers make purchasing decisions.* The model consists of five stages: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase, and Post-Purchase Satisfaction or Dissatisfaction.* The article provides an example of this process using the author's experience of buying new running shoes.* Marketing plays a significant role in influencing customers' purchasing decisions.* Professional Academy offers Marketing Courses for those interested in learning more about marketing theories.