Make unlimited summaries with AI!
Upgrade to PRO US$ 7.0/m
No restricted functions
None
The company's micro-environment includes factors that directly impact its ability to create value and relationships with customers. These factors include:* Internal environment: top management, finance, R&D, purchasing, operations, and accounting* Suppliers: provide resources needed for production, and their problems can affect marketing* Marketing intermediaries: firms that promote, sell, and distribute goods to final buyers* Customers: 5 types of markets (consumer, business, reseller, government, international) with special characteristics* Competitors: companies offering similar products or services, requiring strategic positioning to gain advantage* Publics: groups that have an interest in or impact on the organization's ability to achieve its objectives (e.g. media, citizen-action groups)These factors are all interconnected and must be considered when designing marketing plans to create value for customers and relationships with them.
PRO users get Higher Quality summaries
Upgrade to PRO US$ 7.0/m
No restricted functions
Summarize text
Summarize text from file
Summarize text from website
Get better quality outputs with more features
Become PRO
company micro-environment
micro-environment includes
directly impact
Internal environment
includes factors
factors include
customers
organization ability
factors
create
Related summaries
Get better quality outputs with more features
Become PRO