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The article discusses the challenges faced by businesses selling sexual devices and other adult products in Australia, particularly in regards to state-based laws and regulations. While online sales are becoming more prevalent, physical stores in some states face heavy restrictions, making it difficult for businesses to operate legally and for customers to access these products conveniently. The article highlights the case of Priceline Pharmacy, which is looking to roll out adult products in Queensland and South Australian stores, as well as online sales, but faces legal hurdles due to strict laws in New South Wales. Industry representatives and business owners argue that these restrictions are unfair and place an uneven playing field for businesses, while also making it difficult for them to comply with the law. The article also notes that Section 578E of the Crimes Act 1900 (NSW) contains offences relating to advertising or displaying products associated with sexual behaviour, which is not under review by the NSW Attorney General's office.