International SEO For 2024: 9-Point Checklist For Success

The article discusses the importance of international SEO (Search Engine Optimization) for companies looking to expand globally. It highlights the challenges of implementing hreflang tags, which can be complex and prone to errors. The article also emphasizes the need to localize content to the nuances of different markets, such as adapting spellings and using local expressions.The article provides a step-by-step guide on how to implement international SEO, including:1. Choosing the right subdomain setup (e.g., Google March 2024)2. Understanding hreflang tags and implementing them correctly3. Translating top-performing content topics4. Localizing English content for specific markets5. Investing in in-market content creation6. Integrating with other content workflowsThe article concludes by emphasizing the importance of aligning commercial strategies with technical precision, cultural insights, and data-driven decisions to build a successful international presence.Key takeaways:* International SEO requires careful planning and execution* Hreflang tags can be complex and prone to errors if not implemented correctly* Localizing content is crucial for success in different markets* Investing in in-market content creation can drive conversions and revenue growth.