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The article discusses the importance of negotiation between auditors and business owners in reaching an agreement and improving the quality of financial statements. Both parties benefit from a long-term relationship, and their mutual interests create common goals. The existence of financial and non-financial risks and incentives behind the audit contract motivates both parties to reach an acceptable report, which is not desirable for legislators and the general public. Negotiation is necessary to resolve differences of opinion and issues may arise due to conflicts between the auditor and the business owner. The research aims to investigate the effect of the auditor's behavioral characteristics on adopting the scoring strategy in negotiations with the CEO.