2K7

The "2K7" aesthetic was a music video style popular from 2006 to 2008. It bridged the gap between the "McBling" and "ElectroPop 08" eras and featured dark clothes and chilly blue colors. The term was coined by designer Steves Peeps in 2022. This aesthetic was associated with producer Timbaland and was seen in music videos, television shows, and films. It began to decline in popularity around early 2008 as the public shifted towards more optimistic styles like "ElectroPop 08."Visual cues of the era included dark colors, gloomy/futuristic advertising campaigns, and music videos with a darker tone. The "2K7" aesthetic was also seen in TV shows and movies.The term "2K7" is a colloquialism used to describe this aesthetic, which was popularized on social media platforms such as Fandom.