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The study explores why some people in the UK do not vote and how they can be re-engaged with the political process. The research found that non-voters are not necessarily disconnected from voting, and most do not rule out voting at the next election. People want to see evidence that their elected representatives are working for them between elections, are listening to them, and are making good on promises made.The study identified two key strengths of qualitative research: allowing issues to be explored in detail and enabling researchers to test the strength of people’s opinion. However, it is important to remember that qualitative research does not allow conclusions to be drawn about either the extent to which something is happening or percentages of the population who have certain attitudes and opinions.The study used verbatim comments from respondents to record perceptions, rather than facts. It is important to remember that the views expressed do not always represent the views of the groups as a whole, although normally the statements are representative of at least a significant minority.Overall, the study suggests that much could be done to build engagement and reconnect with non-voters. This includes providing evidence that elected representatives are working for them between elections, listening to their opinions, and making good on promises made.
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political process
study explores
qualitative research
study
elected representatives
people
making good
Research
elections
process
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