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The report "雨果报告" (Rainbow Report) provides an in-depth analysis of the current state of the cross-border e-commerce industry, including market trends, platform developments, and supply chain management. The report is based on data research, depth interviews, and on-site observations, offering a multidimensional view of the industry. Key findings include a shift towards more specialized and brand-focused e-commerce platforms, increased use of social commerce and short video platforms, intensifying competition, expansion into new markets, and emerging trends such as social commerce, live streaming, and interactive entertainment. The report offers valuable insights for entrepreneurs, investors, and policymakers looking to stay ahead in the dynamic world of cross-border e-commerce.
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Rainbow Report chain management current state supply chain including market platform developments report Rainbow cross-border e-commerce

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