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In the World of Creator Brands, Faces Are the New Logo
The article discusses the rise of "creator brands," which are brands built around a specific person with a strong online presence, such as an entrepreneur or influencer. There are two approaches to building a creator brand: founder-led brands, where the founder takes on a leading role in representing the brand, and creator-led brands, where the brand works with creators to increase reach and engagement. Creator brands differ from traditional brands in their ability to connect with people on a personal level through the use of real people rather than logos or trademarks. This can lead to increased loyalty and engagement for the brand. The article highlights the growing trend of creator brands in today's digital landscape and provides insights into how entrepreneurs and businesses can leverage this approach to build their brand and connect with their audience on a more personal level.
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