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In the context of China's experiential economy, Zizhou brand aims to increase online sales and enhance consumer experience. To achieve this, it suggests creating social media platforms and establishing precise branding.The suggestions include:1. Creating social media platforms to increase customer loyalty and engagement.2. Precisely positioning the brand in the market by highlighting its unique features, such as geographic indicators and a rich history.By doing so, Zizhou can leverage online social interaction platforms to promote products, share expert knowledge, and provide health-related information, thus stabilizing consumer groups and increasing customer loyalty.Furthermore, during the harvest season, Zizhou can take advantage of the "Harvest Experience" theme to attract tourists, converting agricultural resources into tourism advantages. This would transform the local agriculture industry from a single production function to one that includes sightseeing, cultural heritage, experiential activities, and educational experiences, ultimately generating revenue through experiential marketing while promoting regional characteristics and rural values.